Knowing what will be popular tomorrow

Family-owned in the fifth generation, Bauer Media Group strives to know what will be popular with customers and users tomorrow. We aim to harness trends with the target group insight of a global business and the experience of over a century of publishing. Today Bauer is amidst a change process from a media to a multi-business company with an open mindset for a new culture. Learn more about our strategy and long term vision.

Sustainable success

Our vision is long-term growth and stability. Bauer Media Group is building upon its position of strength for the years to come. In this process, we are informed by decades-long tradition in publishing and guided by four strategic values.

  • customer First
  • focus on people
  • a diverse portfolio
  • an agile approach

Customer First

To get at the heart of what is popular we rely on a deep knowledge of our customers, readers, listeners and users: that is what has helped Bauer maintain its market position decade after decade. That is what keeps us moving and will keep us successful in the future. We will continue to stay close to our customers and know what moves them. We will continue to learn how they use emerging technologies even more rapidly than in the past.

Focus on people

Our success at Bauer Media Group depends on people: on our employees and partners, and of course on all those who use our products and services. It should come as no surprise then that our strategy is focused on people and how we can empower them, earn their trust, entertain and inform them.

Diversity is wonderful and very necessary, because it brings an essential variety of perspectives. But diversity alone does not go far enough. Equality, enablement and empowerment go hand in hand and lead to more effective innovation than mere diversity ever can. We want good ideas to become reality and we want to empower our employees to fight for those ideas with determination. We trust the people around us, because enablement is much more effective than control. It doesn’t matter who you have working for your business unless they have a voice and can impact decisions.

Our success rests on the exceptional work of our employees and their ability to understand audiences. By getting close to people who use Bauer titles and services, our teams create content that is valued by millions across the globe.

Veit Dengler

Chief Operating Officer

A diverse portfolio

Our vast international publishing portfolio, steeped in decades of tradition, forms the foundation of our business. Added to this is an established and international market-leading audio business, along with growing online comparison platform subsidiaries and recent investments in SME sales and marketing service companies.

We look at each of our business areas objectively and honestly and appraise the strengths and weaknesses of each. We want to build on and invest in what is good – and change what isn’t working. If we find something that works, we go big. We want to make bold moves and meaningful commitments. With a diverse portfolio of businesses, we want to minimise risks and guarantee a healthy balance of cash generation and growth funding.

An agile approach

We are in the midst of a shift in mentality and a change in culture, as we transform from a media to a multi-business company. At Bauer, we recognize that digitalization is changing our world at an unprecedented pace. Innovation cycles are getting ever shorter. In the face of these changes, every organization must become more agile, collaborative, outward-oriented and resilient. Therefore it is our approach to switch all processes, including at board level, from a waterfall to agile.

Through standardizations and centralization of processes our Corporate Center supports our Business Areas and their local Business Units in acquiring these skills as well as in sharing know-how to create value and further develop the right attitude and mindset.

As a family-owned business, Bauer can operate quickly, with short decision-making cycles and a single vision: growth for the future.